Debuts (64)

New watches launching at Windup, WatchTime, and other Watch Week events.
What counts?Shown or sold for essentially the first time here, or made for this week. Recent releases that aren’t launching explicitly this week aren't included. Did I miss something? DM me on Instagram @rreibstein
The shows ended. Keep discovering in NYC.Find Watch Week brands among 68 NYC boutiques. Check with the shop before visiting — individual debut availability varies.Find Watch Week brands in NYC →
Sort & filter
  • 1776 AtelierSee at The HYPE NYC →Liberty 250 Tantalum — a deep blue-gray tantalum case made entirely in the brand’s Ohio workshop, black rhodium dial and movement, and the hand-wound in-house Caliber L250 (41mm). The brand describes it as its most American-made watch yet. 13 pieces; on view at The HYPE on Friday.1776 Atelier · Official Instagram
  • AngelusSee at WatchTime New York →Main room — ring, left sideChronographe Tachymètre — a 37mm monopusher chronograph with a tachymeter scale and the hand-wound A5000 column-wheel caliber. Three limited editions: yellow gold with green accents (15 pieces), steel with salmon (30 pieces), and steel with a gray dial and blue accents (50 pieces).Angelus · MonochromeCHF 34,600 incl. VAT (yellow gold) · CHF 18,500 incl. VAT (steel, both dials)
  • More watch event guides in the works.

    Austin, Miami & Singapore. Get an email when they launch.

    Occasional updates from Reed. Unsubscribe anytime.

  • Armin StromSee at WatchTime New York →Main room — ring, right sideTribute³ Au750 — 18k rose gold for the 38mm case, off-center dial and three solid-gold movement bridges, with soleil, grain d’orge and clou de Paris guilloché. Hand-wound in-house AMW21 caliber with a 100-hour power reserve. Eight pieces.Armin Strom · WatchTimeCHF 69,000
  • Arnold & SonSee at WatchTime New York →Main room — ring, left sideDSTB Stop-Seconds — the DSTB’s true-seconds complication gains a stop-seconds function. Two 42mm limited editions of 18 pieces each: 18k 5N red gold in Cliff Grey, and 950 platinum in Kingsand.Arnold & Son · MonochromeCHF 46,000 incl. VAT (red gold) · CHF 56,800 incl. VAT (platinum)
  • ArtimeSee at WatchTime New York →Mezzanine · Cellini Watch Fair →ART02 Rostovsky/Cellini Edition — a 12-piece edition of the ART02 created exclusively for Rostovsky Watches and Cellini Jewelers.WatchTime media alert · Cellini
  • AutodromoSee at Windup Watch Fair NYC →eBay Live Studio, 1st floor · Booth 68Group C Turbo Sport Burnt Copper — the 38.5mm anodized aluminum ana-digi quartz, first available in person at Windup before it goes on sale online.Autodromo
  • Bell & RossSee at WatchTime New York →Main room — centerBR-03 Green Radar Ceramic — a 41mm microblasted black ceramic case under a green-tinted sapphire crystal; three rotating discs carry a Falcon (hours), a Rafale (minutes) and a Neuron (seconds) in Dark Green Super-LumiNova. BR-CAL.327 automatic, 54-hour power reserve. Limited to 999 pieces. BR-03 Space Mission — the Moon marks the hours and a Vortex-inspired spacecraft indicates the minutes over a black aventurine space scene, in a 41mm black ceramic case. Automatic with a 54-hour reserve; limited to 999 pieces.Bell & Ross · Space Mission · Monochrome · Space Mission · Bell & Ross · MonochromeEUR 4,900 (Green Radar Ceramic) · EUR 4,990 (Space Mission)
  • BianchetSee at WatchTime New York →MezzanineRotondo UltraFino Diamond — a 39.5mm Grade 5 titanium flying-tourbillon watch with an 18k white-gold bezel set with 40 baguette diamonds totaling 1.6 carats. At 8.9mm thick, it houses Bianchet’s in-house UR01 automatic movement with a 60-hour power reserve. First public showing at WatchTime New York.Bianchet · WatchTime · Timekeepers ClubCHF 92,500 excluding taxes
  • BiverAB — Biver’s first steel watch and first 38mm case: 9.8mm thick, with brushed flanks and polished edges. The dial is solid 18k 2N gold under a dark gray treatment, with a polished onyx outer ring and a gold minute track. Inside is the new hand-wound caliber JCB-004, built for this watch alone: a mainplate and bridges in PD210 white gold, a 120-hour power reserve shown by an arc at 12, and zero-reset small seconds. Supplied on Biver’s five-link steel bracelet, with an anthracite leather strap included. Announced October 15, 2026.Biver · Official Instagram
  • BravurSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 86Grand Tour Integrated Steel Bracelet — a new bracelet for the existing Grand Tour collection. The tapered stainless steel bracelet combines brushed and polished surfaces with a concealed push-button butterfly clasp. Screw-secured links and half links allow sizing; quick-release spring bars make swapping straps easier. US$180 for the bracelet only; watch not included.BravurUS$180 (bracelet only; watch not included)
  • BremontSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Gotham Watch Club × Bremont →Supermarine Full Ceramic Deep Blue — a 43mm monobloc blue ceramic dive watch with a titanium inner case, black wave-effect dial, 500m water resistance and a helium escape valve. Limited to 250 pieces.Bremont · Windup Watch Fair£6,450 ($7,400)
  • Brew Watch Co.See at Windup Watch Fair NYC →Gold Gallery, 1st floorMetric Chrono Taxi — a New York taxi-themed Metric with a 36mm steel case, a taxi-yellow-on-black checkered dial and “New York” at 6 o’clock. VK68 meca-quartz chronograph; limited to 1,000 pieces. Created for Windup, with any remaining pieces releasing online October 19 at 10am ET.Brew Watch Co. · Official Instagram$495
  • BulovaSee at Windup Watch Fair NYC →Red Gallery, 2nd floorA-11 Jimmy — a 37mm automatic field watch based on an original Bulova A-11 “Hack Watch” used in the upcoming film Jimmy, about Jimmy Stewart. Shown at Bulova’s Windup floor activation.Bulova · WatchTime$795
  • Christopher WardSee at Windup Watch Fair NYC →Gold Gallery, 1st floorC1 Loco Classic — a 41mm steel watch with the hand-wound CW-003 movement and a 144-hour power reserve. Offered in three colorways with a 904L steel bracelet option; the gold-dial version is a 2026 GPHG Petite Aiguille finalist. Launched October 15.Christopher Ward · Fratello£4,295 ($5,995) strap · £4,495 ($6,275) bracelet
  • ClemenceSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 165Photic MkII Swiss Edition — an Atoll Blue dial, fully luminous sapphire bezel and Clemence’s first Swiss-powered watch. 25 pieces; orders open October 22.Clemence£949
  • CzapekSee at WatchTime New York →Main room — ring, left sideAntarctique Tourbillon Victory Green — a ten-piece yellow-gold edition inspired by a bespoke commission, featuring a forest-green hand-guilloché dial and Calibre 9 flying tourbillon. First collector presentation at WatchTime New York.WatchTime · MonochromeCHF 98,000 (bracelet) · CHF 73,600 (alligator) · CHF 69,600 (rubber), excl. VAT
  • DE RIJKE & CO.See at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 142Capri (Permanent Collection) — the Dutch maker’s slim rectangular Capri becomes a permanent collection in three new frosted dial colors — Champagne, Silver and Salmon, which the brand frames as the colors of different times of day in Capri: sunrise, midday and evening sun. The case is 28.5 × 38mm stainless steel, 6.5mm thick, with a curved sapphire crystal and an integrated tapered calf strap. The dial has applied hour markers and a recessed small-seconds display at 6 o’clock. Inside is a hand-wound La Joux-Perret D100 with a 50-hour power reserve. Preorders are open, with deliveries scheduled from March 2027.DE RIJKE & CO. · MonochromeEUR 2,495 excl. VAT
  • Delaloye GenèveSee at INDIES.NYC Fall Salon →Renaissance 1776 — a new collection built around the newly developed Caliber 1776. Presented through images and its story at INDIES.NYC rather than a physical watch.Official Instagram
  • DepancelSee at Windup Watch Fair NYC →eBay Live Studio, 1st floor · Booth 73Serie-R Chronograph Skeleton — a rectangular 40 × 36mm steel case with a fully skeletonized dial, orange chronograph hands and Depancel’s “dashboard” hands and indices. Peacock SL-4802 automatic chronograph, 55-hour power reserve. Numbered edition of 100 pieces.Depancel · MonochromeEUR 1,595 pin buckle ($1,595 excl. taxes) · EUR 1,625 deployant ($1,625 excl. taxes)
  • Diatom WatchesSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 121Inner Worlds Collection — five models (Mercury, Venus, Earth, Moon and Mars) in 39.5mm steel with textured enamel dials, each incorporating space-flown or meteorite material. ETA 2892-A2 automatic; 450 pieces per model, each flown above 120,000 feet before delivery, according to Diatom.Diatom Watches · Worn & Wound$2,950 per model
  • Donut Watch CompanySee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 99Jelly Donut — a 35mm stainless steel automatic with a pink dial, on a NATO-style strap, 50m water resistance. Debuts exclusively at Windup, with a limited batch each day October 16–18; a small number go on sale through the Windup Watch Shop October 19 at 10am ET.Donut Watch Company · Official Instagram
  • Exquisite Timepieces × DOXASee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 136SUB 200T Afterglow — a pink sunray dial inspired by Naples, Florida sunsets, in a 39mm steel cushion case on a beads-of-rice bracelet, with a Swiss automatic and 200m water resistance. 50 numbered pieces, exclusive to Exquisite Timepieces. US$1,990.DOXA × Exquisite Timepieces on InstagramUS$1,990
  • FarerSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 128Resolute III Subway Edition — a 39mm Resolute with a colorful, hand-worked dial inspired by NYC subway mosaics, created by The Dial Artist. 25 pieces, exclusively at Windup.Farer$1,650
  • FearsSee at WatchTime New York →LoungeArnos Opera Black — the rectangular Arnos in a 22.6 × 33.5mm steel case, with a polished black onyx dial, white Roman numerals around a white lacquer center, and a two-hand Sellita SW1000-1b automatic. Supplied with Epsom leather and grosgrain silk straps. Not limited; available now through Time+Tide.Time+Tide · Fratello£3,625 excl. VAT ($4,500 excl. tax)
  • FormexSee at Windup Watch Fair NYC →Gold Gallery, 1st floor · Booth 42Essence Ceramica COSC 41mm Dark Matter Redshift — a full black ceramic Essence (case and bracelet) on the brand's patented Case Suspension System, with a Muonionalusta meteorite dial with red accents and a COSC-certified automatic with a 65-hour reserve. Annual batches of 100 numbered pieces, deliveries starting end of November 2026. CHF 3,500 (US$4,450).Formex · MonochromeCHF 3,500 (US$4,450)
  • FortisSee at WatchTime New York →Main room — ring, right sideNovonaut N-42 Halo — a chronograph with a fully luminous Lumicast X1 dial, contrasting dark counters, luminous ceramic bezel and new Werk 17 TR movement. Three colorways: Black, Blue and Green.Fortis · Time+TideCHF 5,450 excl. VAT ($5,950)
  • FossilSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 118Signature CS-1 — Fossil’s return to Swiss watchmaking, inspired by the mid-century Case Study Houses. A 38mm Three-Hand Date Automatic (Swiss Sellita SW200-1, domed sapphire crystal, exhibition caseback) and a 42mm Master Calendar Chronoquartz with day, date and month (Swiss Ronda 5040.F); bracelet versions have tool-free adjustable links.Fossil38mm auto: $795 leather / $895 bracelet · 42mm chronoquartz: $695 leather / $795 bracelet
  • Frederique ConstantSee at WatchTime New York →Main room — ring, right sideClassic Perpetual Calendar Manufacture, Burgundy Dial — the model's first sunray burgundy dial, with a starry moonphase, in a 40mm steel case on black alligator, powered by the in-house FC-776 automatic perpetual calendar with a 72-hour reserve. 100 numbered pieces, CHF 10,295. The Elements Collection, 2026 Edition — a box set of three manufacture watches with stone dials: a 40mm Classic Moonphase Date (onyx), a 39mm Classic Tourbillon (heliotrope) and a 40mm Classic Perpetual Calendar (turquoise). 88 numbered sets. Highlife × Pro Padel League — two blue-dial editions: a 39mm automatic (500 pieces) and a 31mm quartz (300 pieces). Available from November.Monochrome · Frederique Constant on Instagram · Frederique Constant · The Watch PagesCHF 10,295 (Classic Perpetual Calendar, Burgundy)
  • Gerald CharlesSee at WatchTime New York →Main room — ring, left sideMaestro GC Sport Tennis Turquoise Edition — a 39 × 41.7mm, 64g Darkblast grade 5 titanium Maestro with a grained turquoise gradient dial, left-side crown and turquoise Velcro strap. Caliber GCA2001 by Vaucher, 50-hour power reserve. Limited to 100 pieces.Gerald Charles · MonochromeCHF 20,000 excl. VAT ($26,300 before sales tax)
  • Glashütte OriginalSee at WatchTime New York →Main room — centerSenator Meissen “Cherry Blossom” — a hand-painted Meissen porcelain dial with winter cherry blossoms, in a 40mm red-gold case with the automatic Caliber 36-16 and its 100-hour power reserve.Glashütte Original · FratelloEUR 35,500 ($38,200)
  • H. Moser & Cie.See at WatchTime New York →Main room — centerRetrograde Seconds — three 40mm steel models: the skeletonized Pioneer, the Streamliner with a midnight blue fumé dial and the Endeavour with a Blackor fumé dial, each with the Agenhor 30-second retrograde seconds module. Automatic calibers HMC 251 (Pioneer Skeleton) and HMC 252 (Streamliner and Endeavour), with a three-day power reserve.H. Moser & Cie. · H. Moser & Cie. · H. Moser & Cie. · MonochromeCHF 35,000 (Pioneer Skeleton) · CHF 29,900 (Streamliner) · CHF 27,900 (Endeavour), excl. VAT
  • Havaan TuvaliSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 94886 New York Edition — a cushion-case automatic with a blue, orange and silver segmented dial and a Statue of Liberty at 9, on a steel mesh bracelet. Shown at Windup this weekend.Official Instagram
  • HEINRICHSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 92DECO — the brand’s first rectangular watch: a stepped Art Deco steel case, 40 × 28.2mm and 7.2mm thick, with a Swiss Ronda 1062 two-hand quartz movement. Two natural dial materials, each with individual variations: genuine peacock feather or orange carnelian. First batch limited to 30 of each dial; shipping November.HEINRICH · Official Instagram · HEINRICHEUR 400 ($450) leather · EUR 470 ($530) mesh · EUR 520 ($550) bracelet
  • HéronSee at Windup Watch Fair NYC →Gold Gallery, 1st floor · Booth 33Mirabel GMT New York Edition — a monochromatic gray take on the Art Deco-inspired GMT, with a fully luminous dial and matching strap. 35 numbered pieces, available at Windup.Official Instagram
  • HTD WatchesSee at Windup Watch Fair NYC →eBay Live Studio, 1st floor · Booth 64Aquatic GMT — a GMT addition to HTD’s Aquatic collection, introduced during New York Watch Week. Four colorways, including one with a world-time bezel.HTD Watches · Official Instagram$1,115
  • Jack MasonSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 143Strat-o-timer 42 GMT Dr Pepper Limited Edition — revisits the Texas brands’ collaboration with a black dial, red bezel accents and gold-tone details. Limited to 230 pieces; releases October 16 at noon ET.Jack Mason$1,299
  • Jacques Bianchi MarseilleSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 147 · After Hours with Analog:Shift →JB300 Professional — the second Jacques Bianchi × Deepsea EDC collaboration, built on the original JB300 Profonde: a forged carbon case over a Grade 5 titanium core, a DLC bezel, fixed FXD-style lugs and a COSC-certified movement, 300m water resistant. 500 numbered pieces — 300 public, 200 reserved for a new Unit Watch Program; the first 200 public orders include a black-and-red Commando strap by Zulu Alpha Straps and Watches of Espionage. US$1,950 plus tax, with an early preorder link for Windup booth visitors.Deepsea EDC on Instagram · Jacques Bianchi Marseille$1,950 plus tax
  • KerisSee at WatchTime New York →LoungeThe Oscillator — a watch’s balance and hairspring enlarged to nearly 200mm across, the second piece in Keris’s FOCUS line. It doesn’t tell time: give it a push by hand and the hairspring breathes, slowed so you can follow every swing. 210mm × 270mm, 1.65kg, anodized aluminum; base engraved 1675 for Huygens’s balance spring. Core Collection, not limited. First reveal at WatchTime New York.Keris · WatchTime
  • KUOE KYOTOSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 158Royal Smith 90-006 Large, New York Limited Edition — a 39mm version of KUOE’s vintage-inspired Royal Smith, limited to 50 pieces and sold exclusively at Windup.Worn & Wound
  • Marathon Watch CompanySee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 150Two debuts: the 41mm Titanium GSAR — Marathon’s first standard-production titanium case, in TAA-compliant grade 5 titanium. The brand says it is 30% lighter than the steel GSAR. A Sellita SW200-2 Top Grade movement provides a 65-hour power reserve; tritium-tube lume and a black FKM rubber strap with titanium hardware complete the watch. Orders open November 17. Also new: a Windup-exclusive Surplus Field Watch — a 34mm Desert Tan quartz model with a “U.S. Government” dial, limited to 300 pieces.Marathon Watch Company · Official InstagramTitanium GSAR: $2,750 · Surplus Field Watch: price not published
  • Massena LAB × MingSee at WatchTime New York →Mezzanine57.09 Secret Honey — three rotating sapphire discs create a shifting honeycomb pattern over a dark-brown dial, housed in a 40mm titanium case with three-color lugs. 125 pieces; orders open October 15.Massena LAB × MING · MonochromeCHF 7,250 excl. taxes
  • MB&FSee at WatchTime New York →Main room — ring, right sideLM1 EVO — MB&F revisits its original Legacy Machine No. 1, bringing the suspended balance and LM architecture into the EVO case.Hodinkee · MonochromeCHF 82,000 excl. VAT ($109,000), titanium · CHF 102,000 excl. VAT ($137,000), rose gold
  • MeistersingerSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 81No03 and Perigraph Special Editions — MeisterSinger’s single-hand No03 and date-display Perigraph with turquoise-blue lacquered dials, in 38mm polished steel cases with the Sellita SW300 automatic. One-time special editions.MonochromeEUR 2,190 incl. VAT (No03) · EUR 2,490 incl. VAT (Perigraph)
  • MONTASee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 139Neuchâtel · X — two 10th-anniversary editions with an exclusive Opalin dial, painted markers and vintage-toned C3 Super-LumiNova, each limited to 100 numbered pieces: the Skyquest GMT (40.7mm steel, blue-and-red aluminum bezel, Caliber M-23 GMT automatic with date, 300m) and the Triumph field watch (40mm steel, smooth polished bezel, Caliber M-22 automatic, 200m). Available at Windup and online to returning MONTA customers October 16; general online release October 17. Triumph Blue & Silver Dial — two new sunburst dials for the 40mm Triumph field watch with MONTA's patina-toned treatment and cream-settled lume, Caliber M-22 automatic with 56-hour reserve, 200m, on a quick-adjust steel bracelet. On sale now online, delivery the week of October 19.MONTA · MONTA · Hodinkee · MONTA$2,485 (Skyquest GMT) · $1,895 (Triumph Neuchâtel · X) · $1,850 (Triumph Blue & Silver)
  • Mr Jones WatchesSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 114Tails of New York — a New York-themed addition to Mr Jones’ illustrated watch collection, made exclusively for Windup in a run of 50 pieces.Mr Jones Watches · Mr Jones Watches
  • NOMOS GlashütteSee at NOMOS Glashütte Open House →Ice-blue dials for two Metro models: the Metro Neomatik 41 Update and the Metro Date Power Reserve, now with NOMOS’ latest hand-wound movement.NOMOS Glashütte · NOMOS GlashütteNeomatik 41 Update: EUR 4,200 incl. VAT ($5,390) · Date Power Reserve: EUR 3,500 incl. VAT ($4,500)
  • NorqainSee at WatchTime New York →Main room — ring, right sideWild ONE in Titanium — three new versions with grade 5 titanium top plates paired with black NORTEQ backplates and rubber shock absorbers: the Skeleton Titanium 39mm (400 pieces) and Skeleton Titanium 42mm in mint green, both with the COSC-certified NK26/1 caliber and a 65-hour power reserve, and the Meteorite Titanium 42mm with an anthracite meteorite dial and the Kenissi NN20/1 caliber (70-hour reserve).NORQAIN · NORQAIN · NORQAINCHF 5,550 pin buckle / CHF 5,900 folding clasp (Skeleton 39 + 42mm) ($7,250 pin / $7,690 clasp) · CHF 5,950 pin / CHF 6,300 clasp (Meteorite 42mm) ($7,750 pin / $8,190 clasp)
  • OrisSee at WatchTime New York →Main room — ring, right sideProPilot Calibre 111 — the hand-wound Calibre 111 returns in a redesigned ProPilot: a 43mm steel case, 13.2mm thick, with the collection's fluted, jet-turbine bezel. The vertically brushed dial — black with orange accents, or pine green with red — puts small seconds at 9, the non-linear power reserve indicator at 3, and the date at 6. The in-house calibre 111 runs for 10 days (240 hours) on a single wind. It comes on a dark brown Cordovan leather strap or a three-row steel bracelet, both with Oris's “LIFT” folding clasp.Fratello · OrisCHF 5,900 (US$7,200) on the strap · CHF 6,100 (US$7,400) on the bracelet
  • PAPARSee at Windup Watch Fair NYC →Gold Gallery, 1st floor · Booth 12 · Time+Tide × Papar — Meet the Founders →The Vuelte — Papar’s wandering-hour watch: an eight-sided 38mm stainless steel case, 8.8mm thick (the brand’s thinnest yet) and 45mm lug-to-lug. The dial is black-painted sapphire — a framed aperture carries the hour around the dial, while the minute hand stays hidden beneath the painted sapphire with only its red tip visible against the white minute track at the edge. Papar’s color-changing crescent logo sits at the center. Miyota 9039 automatic (42-hour power reserve), 100m of water resistance, black Saffiano leather strap. The initial run is 100 pieces, sold exclusively through Time+Tide.Time+Tide · Event announcement$1,150
  • PaulinSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 169Mara Limited Edition for Hodinkee — a vintage-inspired edition of Paulin’s first dive watch, with a matte-black, genuine galvanic gilt dial and antiqued Super-LumiNova. The 39.7mm steel case is 11.8mm thick and 48mm lug-to-lug, with a 120-click unidirectional bezel and double-domed sapphire insert. Miyota 9039 automatic, 42-hour reserve, 100m water resistance; black-and-gray striped NATO strap. 250 numbered pieces. Preorders are open, with deliveries scheduled from mid-November.Paulin × Hodinkee · Hodinkee — release detailsUS$1,000
  • PequignetSee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 83Royale Paris Chrono BPM — a chronograph whose tachymeter is replaced by a beats-per-minute scale: count 30 beats to read a song’s tempo. Electric-blue-to-black gradient dial, 39.5mm steel case, in-house Calibre Initial Chronograph. US debut at Windup.Pequignet · MonochromeEUR 6,950 incl. VAT ($7,950)
  • RessenceSee at WatchTime New York →Main room — ring, right sideTYPE 10 DN (Dark Night) — Ressence's first oil-filled watch built on its own in-house RW-04 movement, in a 41.5mm deep blue DLC titanium case. Hours, minutes, second time zone, 120-second runner and an oil temperature indicator; 60-hour reserve, wound and set from the case back. Limited to 100 pieces.Ressence · Fratello€60,000 incl. VAT (CHF 45,000 excl. tax)
  • RGM Watch CompanySee at WatchTime New York →Main room — ring, left side501-PC Perpetual Calendar — RGM’s first perpetual calendar since the 1990s, with an enamel dial inspired by 1890s pocket watches, a moonphase and an automatic movement in a 39mm case. Showcased at WatchTime New York.WatchTime · Worn & Wound$39,900
  • ShinolaSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 116Mother of Pearl Mechanic — a Windup exclusive: Shinola's hand-wound Mechanic in its 39mm cushion case with sign-painter Arabic numerals, now with a mother-of-pearl dial on a black leather strap. Made in very limited numbers; first buyers at the fair also get a Windup-only box of Shinola Cheerios.Official Instagram
  • Temporal WorksSee at Windup Watch Fair NYC →eBay Live Studio, 1st floor · Booth 66Series A: Romanesque × Lee Yuen-Rapati — Roman numerals reworked as column-like strokes, laser-cut through a silver-white opaline dial to reveal glossy midnight blue beneath. Hand-wound, two-hand, in the 37mm Series A monobloc case. Limited to 50 pieces, sold through Temporal Works and The Armoury.Temporal Works · HypebeastUS$2,500
  • Timex / Timex AtelierSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 127Two NYC debuts: a Marlin California Dial, and a Windup-exclusive Atelier Marine M1a inspired by New York after dark, with gold-tone accents. The Atelier edition is limited to 25 numbered pieces.Timex Group · TimexMarine M1a: $950 rubber / $1,050 bracelet · Marlin: price not published
  • TRASKASee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 138Commuter Electrum — a dial made from an alloy of silver, gold and copper, with floating indices. Two sizes (36mm and 38mm), 50 pieces each; half released Friday at noon, the remainder Saturday at noon. Windup-exclusive.TRASKA$1,125 (36mm) · $1,195 (38mm)
  • Ulysse NardinSee at WatchTime New York →Main room — centerFREAK S Howlite — a 45mm gray titanium Freak S whose rotating hour disc is cut from white Canadian howlite, beneath the UN-251 flying carrousel with a 72-hour power reserve. White ballistic-textured rubber strap. 15 pieces, a North America exclusive.Hypebeast$190,700 excl. tax
  • UrwerkSee at WatchTime New York →Main room — ring, left sideUR-300 Time Quantum — two linear hour modules fixed perpendicularly in a T-frame replace URWERK’s rotating satellites, and a rapid forward jump reconfigures the hour display each hour in place of the brand’s usual retrograde snap.URWERK · MonochromeCHF 168,000 excl. taxes
  • VarioSee at Windup Watch Fair NYC →Gold Gallery, 1st floor · Booth 1Empire Chrono NY Limited Edition — an Art Deco chronograph inspired by the Empire State Building’s lobby clock. 150 pieces; prototype at Windup, with preorders opening October 16.Vario$348
  • VenezianicoSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 104Redentore Two Harbors × Worn & Wound — a layered dial traces the journey from Venice to New York, with the Manhattan skyline and Statue of Liberty in relief. 800 numbered pieces; Windup presale October 16–18, worldwide launch October 26.Venezianico · Windup Watch ShopEUR 850 ($975)
  • Vortic Watch CompanySee at Windup Watch Fair NYC →Teal Gallery, 2nd floor · Booth 79Military Edition 2026 (Eighth Edition) — first prototypes of Vortic’s annual Military Edition, wristwatches built around restored antique American military pocket-watch movements in modern cases, shown in person at Windup ahead of the full online reveal. The line goes on sale each year on Veterans Day.Official Instagram · Vortic Watch Company
  • VulcainSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 123Skindiver Nautique GMT in three new colors — pink and turquoise (100 pieces each) and green (50 pieces), in a 38.3mm steel case with a black 24-hour bezel, 200m water resistance and the Soprod C125 GMT movement.Vulcain · Vulcain · VulcainCHF 1,970 Tropic rubber ($2,330) · CHF 2,110 Bead of Rice ($2,510) · CHF 2,230 steel bracelet ($2,610) (taxes included for Europe & US)
  • Wren WatchesSee at Windup Watch Fair NYC →Red Gallery, 2nd floor · Booth 108Vessel — Wren’s first watch that isn’t a diver: an integrated-bracelet sports watch with a 39 × 39mm, 10.6mm-thick tonneau case in 904L steel, designed by Max Resnick.Wren Watches · Hodinkee$2,900 sunray · $3,400 meteorite

Images belong to the brands credited and are shown to illustrate each debut; brands can ask for removal via the correction form. This is a best-effort compilation. Please send a correction or message me on Instagram @rreibstein for anything that's missing or wrong.

Ideas, gripes, something missing? DM me on Instagram @rreibstein or send a correction

Looking to sponsor? Email me

Not sponsored by or affiliated with any fair, event organizer or brand. A community project by Reed Reibstein (@rreibstein) to help watch enthusiasts enjoy their week. Event and brand information here may be incomplete, inaccurate or out of date — please check official event and brand websites before you go. Privacy Policy · Terms of Service